Book details

Research Methods for Business Students

Mark Saunders, Philip Lewis, Adrian Thornhill

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Overview

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods - getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

Details

Publisher: Financial Times/Prentice Hall
Published: 2007
Pages: 624
Language: EN
Categories: Business & Economics / General, Business & Economics / Management, Education / Research
ISBN-13: 9780273701484