Book details
Crossing the Chasm
Geoffrey A. Moore
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Overview
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Details
- Publisher
- HarperCollins
- Published
- 2002
- Pages
- 256
- Language
- EN
- Categories
- Business & Economics / Management, Business & Economics / New Business Enterprises, Business & Economics / Marketing / General
- ISBN-13
- 9780060517120
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