The Content Analysis Guidebook

Overview

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers: Numerous examples from across the social sciences Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research Pedagogical tools in an easy to understand format

Details

Publisher

SAGE

Published

2002

Pages

301

Language

EN

Categories

Business & Economics / General, Business & Economics / Business Communication / General, Business & Economics / Industries / Media & Communications, Education / Teaching / General, Language Arts & Disciplines / Communication Studies, Performing Arts / Mass Media, Reference / Research, Social Science / Methodology, Social Science / Research, Social Science / Sociology / General, Social Science / Communication Theory, Social Science / Media Studies

ISBN-13

9780761919780